TL;DR

A subscription system shouldn’t just track licenses—it should empower your entire channel. If your solution makes renewals harder for partners, it creates friction and slows sales. Sharlic automates the entire chain, making renewals effortless for manufacturers, resellers, and their partners—driving more growth with less hassle.

Introduction

When manufacturers move to a subscription-based model, they naturally focus on their own needs first: tracking active licenses, automating invoices, and ensuring smooth financial operations. But in a channel-driven business, this is only half the equation. If your subscription management system only solves your problems, it pushes complexity onto your channel partners—making their lives harder and, ultimately, hurting your sales.

The Traditional Approach: Solving One Problem, Creating Another

Many manufacturers today turn to traditional subscription management systems. These tools excel at automating invoicing and tracking renewals for the manufacturer. But what happens next? Resellers and distributors still need to manually track their customers’ licenses, renew them, bill their own customers, and manage cash flow. Instead of streamlining the process, this approach shifts the burden down the channel.

For your partners, this means juggling multiple proprietary systems, dealing with renewal complexity, and struggling to ensure all the products they sell are properly managed. If managing your product becomes too much of a hassle, resellers and distributors may prioritize competing solutions that are easier to work with.

The Sharlic Approach: A System That Works for Everyone

Sharlic is different. Instead of stopping at the manufacturer’s needs, it extends automation across the entire channel. When you use Sharlic, your partners don’t have to log in to yet another proprietary system to manage renewals—they use Sharlic too. This means they can automate their own processes, seamlessly passing renewals and invoices down to their own partners or end customers.

This creates a powerful network effect: each new manufacturer using Sharlic makes life easier for every reseller, distributor, and system integrator in the channel. Instead of managing renewals across 30 different vendor systems, partners have one unified platform for tracking and billing all the solutions they sell. The result? More efficiency, fewer errors, and a higher likelihood that your product is prioritized over competitors.

Why This Matters for Your Business

By choosing a subscription management system that benefits your entire channel, you make it easier for resellers and distributors to do business with you. That means:

• More sales: When your product is simple to sell and manage, partners will favor it over more complex alternatives.

• Stronger channel relationships: A seamless renewal experience builds trust and loyalty.

• Higher renewal rates: Automated invoicing and license tracking mean fewer missed renewals and less churn.

The Future of Channel Sales is Automated

Manufacturers who only optimize for their own needs risk alienating their partners. Those who take a broader view—choosing a system that works for the entire ecosystem—gain a significant competitive advantage. Sharlic isn’t just a subscription management tool; it’s a channel enablement platform that ensures everyone in the value chain benefits from automation.

If you’re a manufacturer looking for a billing and subscription management system, don’t just think about what works for you. Think about what works for your partners. Because when your partners succeed, you do too.